GCG Marketing, the agency where I work, recently added a new client, BlackEyed Distilling Co. Their main product is BLK EYE Vodka – the first vodka made using black-eyed peas in the distilling process. As part of a full product launch, I was asked to do an illustration for the debut label.
Visible through the glass, the mixed media illustration, Farmfield at dusk, is printed on the inside of the label in black and white with metallic gold accents.
Each bottle will feature original artwork by Texas artists. The outer portion of the label will stay the same, but the illustration will be changed once or twice a year, so the brand will continue to evolve as they reach out to other artists to continue this new tradition.
Farmfield at dusk is currently available as a Giclée print with gold leaf added by hand. Sold through Artspace111.